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Advantages of Social media marketing

Social media marketing (SMM) can help in building your company's brand, driving website traffic, and increasing sales. According to Statista, increased exposure is the leading benefit of social media marketing, followed by increased traffic and more leads. It requires an evolving strategy with measurable goals and includes:

• Maintaining and optimizing your profiles.

• Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.

• Responding to comments, shares, and likes and monitoring your reputation.

• Following and engaging with followers, customers, and influencers to build a community around your brand.

• Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.

• Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.

• The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.